Is the ability to exercise creative thinking a luxury? As the lone blogger here who is not “technically” in the Creative Studio, I found this new Adobe study on how creativity is perceived and valued globally to be pretty interesting (with a few minor bummers). Some thoughts after the jump.
A few things:
- American view themselves as the most creative country … yet Japan (which was viewed globally as the most creative) doesn’t rank itself top dog
- Americans see themselves as creative, while the rest of the world doesn’t of themselves as such (50% US vs. 39% Globally)
- Unlocking creative potential is seen as key to economic growth, yet there is increasing pressure to be productive rather than creative at work
- According to the study, Brits define creativity as means of expression, whereas the Japanese see creativity more as means of improvement
- Globally, those surveyed felt creativity is being stifled by their educational system
From this study I’m curious to learn more about cultural definitions of creativity. For some is creativity really critical thinking? For others, recognition or celebrity? How do tools or methods differ? Anyway, for studio that sits within a global communications firm, something to ponder.