Creepy Consumer-Brand Relationships
Got your attention? good. here’s an very objective take on brands getting social and relational with their customers and suggesting that, perhaps, we shouldn’t position brands as our best friends. My favorite quote: …”when a brand tries to join a conversation on a social network, it can be perceived as awkward — like the creepy...
Are You Socially Shallow?
Besides loving the invention of Hyperengaged as a word, I’m really interested in knowing how to recognized deep or shallow experiences. I question the usefulness of being social. This from outbrain– “Significantly, Outbrain also found social media referrals were less engaged than those from search or other content sites. They had fewer page views per...
